Outcome - Marketing & Communication

Outcome - Marketing & Communication

More than auditors: we are advisors and partners
Why Outcome

Why Outcome

Outcome is born from the idea that companies need a true and independent partner to overcome complexities deriving from continuous changes in media and communication. We are media neutral and ready to guide our clients through any challenge: from TV, through multi-platform, to sponsorship.
What we do

What we do

Outcome supports companies that want to maximize effectiveness and efficiency of their marketing and communication activities and their media plans. We do not buy: we believe independent strategy and evaluation processes are better serving brand’s goals while ensuring efficacy and transparency worldwide.
Our approach

Our approach

Outcome focuses on performance: implement what is needed, not merely what is cheaper. We believe communication is a multifaceted arena requiring a non media-centric approach. Strategic assessment is thus a way to engineer value, together with workflows and tools evaluation and data analysis.
We are professionals with a significant experience in the most effective communication organisations - international media agencies and media owners - as well as in consultancy and lecturing. We now serve companies directly, providing them with actionable and unbiased advice.
Attilio Redivo
Attilio Redivo
Founder & Partner
Spent more than 25 years in communication starting as media planner in Y&R and then developing research, strategy and marketing in agencies like Carat where he founded the strategic planning dept. (1991-2001), OMD where he was Managing Director International and Marketing (2001-2005) and in Maxus as General Manager Business Unit Telecom (2005-2006). He joined MediaCom Italy in January 2007 as CEO. In 2014 he joined Alkemy digital enabler to develop and manage the media& performance unit. In 2016 he joined Outcome consulting as a partner to contribute to the growth of this brand new of business consultant. He's professor at Catholic University of Milan where he teaches "Economy and technique of advertising" and "Economy of media" and to University of Milan Bicocca, where he teaches “Digital marketing”.
Francesca Carminati
Francesca Carminati
Senior Advisor
10+ years media experience in important agencies as Mediacom (WPP Group), OMD (Omnicom Media Group). Expertise across several industries both national and international; media agency planning & buying offline and online; digital media buying head (i.e. in charge of Vodafone Italy); media auditing and consultancy. Joined Outcome in September 2016 right after a crucial experience in Alkemy digital enabler as integrated communication strategist director.
Marco De Paoli
Marco De Paoli
Degree in Statistics and Economics at Bologna’s University. 20 years’ experience in media industry: he joined CiaMediaNetwork as Strategic Planner and then moved to OMD where he became Strategic Planning Manager and Econometric Manager till when he became Business Unit Director in MediaCom. During his career ha has worked on all product sectors (in particular on FMCG, Pharmaceutical and Finance) with a special focus on results and performance. Since 2013 he is Professor at Catholic University of Milan (Master in Corporate Communication). He joined Outcome in October 2019 bringing his skills on media omnichannel management on local and international companies with a special attention to their business results.
Camilla Rota
Camilla Rota
Senior Advisor
Almost 20 years of experience gained in the media industry, working for the major international media networks (Mec, Initiative, OMD, MediaCom) . The last 10 years as Communication Manager, responsible for the planning team, the accounting of different clients working in various markets, the setup of buying platforms, the communication strategy, the training of new employees and main point of contact for the international coordination hub. In Outcome since February 2019 as Senior Advisor to support our clients through all the stages of the communication process, from strategy to execution and to the analysis of the actual performances.
Beatrice Torre
Beatrice Torre
Advisor
Degree in Foreign Languages and Master in Marketing & Communication, both with full marks and honors at Catholic University of Milan. Several years’ experience in the digital media department at ZenithMedia (Publicis Groupe) working on Italian and multinational companies with focus on performance. She’s fond of digital world, well-integrated in the whole corporate communication process, and joined Outcome in 2017 in order to better understand digital communication world at 360 degrees and its role in communication strategies. In so doing, she applies her media agency practical experience within a more complex corporate communication scenario. In Outcome she’s an Advisor and digital Specialist, helping companies understanding digital world and tools as well as supporting them from the brief to the reporting phase.
Nicolò Piovene
Nicolò Piovene
Senior Advisor
Working in communication since 2004, from advertising sets (Synthesis film) to media industries (OMD, Zenithoptimedia) heading to communication agencies (MaiTai, Alkemy). Passionate for unconventional communication in its various forms he conceived and realized several successful campaigns for different brands. Over this years he achieved a wide knowledge of the events market, while his curiosity always made and still makes him investigate new solutions to bring advertising message directly and efficiently to the target. With his experience he can follow and evaluate the entire work process: from creativity, through billing, to executive production.

Our clients


Outcome solutions


Strategic Auditing
Our auditing process focuses on value, performances and ROI rather than on prices. From media buying, to communication planning: Outcomes supports the Client to evaluate the status and understand optimization opportunities and new strategic overtures.
Want more info about Strategic Auditing? Click here to contact us
Strategic Auditing
Power 4 Value
Power 4 Value
We help organising media procedures and make use of information rather than merely evaluating them. Outcome facilitates the Client transforming effort into workflows, structuring data formats and coaching resources to face new challenges.
Want more info about Power 4 Value? Click here to contact us
Pitch Management
We support companies in identifying their best partners to effectively manage all communication channels as well as tech solutions. Process is fully adapted to clients requirements according to geography and scope of work.
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Pitch Management
Econometrics
Econometrics
Outcome's expertise goes further than data analysis: we can provide data modelling services aimed to explain marketing activities relationships and forecast results. This will endow Client's decision making with consistent learning and evidence.
Want more info about Econometrics? Click here to contact us

Our international partners


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Via Morimondo 26, Milano
+39.342.8248855
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